Manuscript received July 24, 2024; revised August 13, 2024; accepted September 10, 2024; published November 19, 2024
Abstract—This experimental research aimed to conduct a bibliometric analysis of museum development, develop an Immersive Living Museum Augmented Reality application integrating traditional and digital art, and study its effects on historical knowledge and learning attraction among users. A sample of 60 tourists visiting the Ayutthaya Historical Study Centre Museum was selected using purposive sampling, with participants divided into an experimental group (n = 30) using the AR application and a control group (n = 30) experiencing the traditional museum. Data were analyzed through a systematic literature review using PRISMA, bibliometric analysis, descriptive statistics, independent t-tests, and simple correlation. The results indicated that the bibliometric analysis emphasized the role of “digital heritage” in connecting cultural heritage, augmented reality, museums, and 3D models, underscoring the significance of digital technology in museum development and cultural preservation. The AR application’s quality was rated as excellent, and the experimental group demonstrated significantly higher historical knowledge and learning attraction than the control group, with a positive correlation between knowledge and learning attraction.
Keywords—augmented reality, digital art, historical knowledge, historical learning attraction immersive museum, traditional art
Cite: Sorrachai Shawarangkoon, Atis Kucharoenthavorn, Naphong Wannapiroon, Chatchada Chawarangkoon, Siwaporn Linthaluek, and Panita Wannapiroon, "Immersive Living Museum with Augmented Reality Technology, integrated Traditional Art and Digital Art to Enhance Historical Knowledge and Learning Attraction," International Journal of Information and Education Technology vol. 14, no. 11, pp. 1638-1651, 2024.