Manuscript received December 7, 2023; revised January 19, 2024; accepted March 1, 2024; published August 13, 2024
Abstract—In this quantitative study, we examined the impact of film and television on student learning outcomes in Chinese university classrooms, employing the Technology Acceptance Model (TAM) as a theoretical framework. The research involved a survey of 316 undergraduate students in Chengdu, China, with data analyzed using Statistical Product and Service Solutions (SPSS) and Structural Equation Modelling (SEM). The results revealed significant positive correlations between the Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) of film and television and student learning outcomes, highlighting the crucial role of students’ perceptions of these multimedia tools in educational settings. This study provides valuable insights for educators and curriculum designers, emphasizing the importance of integrating film and television into the curriculum thoughtfully, focusing on content relevance and accessibility. The findings contribute to the broader discourse on multimedia integration in education, affirming the potential of film and television as effective tools in enhancing student learning outcomes.
Keywords—Technology Acceptance Model (TAM), questionnaire survey, education technology, film and television, learning outcome
Cite: Yunman Zhao, Sri Azra Attan, and Tan Wee Hoe, "Evaluating the Impact of Film and Television on Student Learning Outcomes in Chinese University Education: A Quantitative Analysis," International Journal of Information and Education Technology vol. 14, no. 8, pp. 1061-1067, 2024.