Abstract—Thailand has been becoming a more favorable
destination for Chinese students to continue their further study.
In year 2012, there were 9329 Chinese students enrolled in a
Thai Higher Education Institution (46.4% of total foreign
student population). Knowing why they decided to come and
what affected their decision making are crucial for institutions
to recruit more Chinese students, as well as for related
authorizations to brain gain for further development of the
country. Therefore, there were three main objects of this study:
1) to summarize main information channels which Chinese
students were seeking for overseas higher education institutions,
2) to analyze the main factors those have either positive or
negative effects on Chinese students’ decision making toward
Thai universities, and 3) to provide recommendations for both
Thai higher education institutions and related authorizations.
This study is both qualitative and quantitative research. The
findings indicate that all factors could predict 58.9% of
variance in the correctness of a student’s decision, and all those
factors were positively related to students’ decision making.
Index Terms—Factors, international, Chinese, students,
decision making, Thai, universities, recruitment.
Hongzhi Yin, Athapol Ruangkanjanases, and Chenin Chen are with the
Chulalongkorn Business School, Chulalongkorn University, Thailand
(e-mail: hongzhiyin@live.com, athapol@cbs.chula.ac.th,
chenin.c@chula.ac.th).
Cite: Hongzhi Yin, Athapol Ruangkanjanases, and Chenin Chen, "Factors Affecting Chinese Students' Decision Making toward Thai Universities," International Journal of Information and Education Technology vol. 5, no. 3, pp. 189-195, 2015.