Abstract—Advances in Information Communication Technology (ICT) have changed the way of doing business in many industries, including tourism and hospitality. Much has been written about the importance of ICT particularly on how the use of the ICT in the lodging industry is growing exponentially and that this enables hotels to reconsider the way they are doing business. As a result, more emphasis is now on how to change the attitude of hotel managers towards adopting ICT to enhance hotel performance. Educating the manager about affordances of ICT determines whether or not the hotel will benefit from the new technology. The author examined the relationship between managers’ attitudes and the extent of electronic commerce (EC) adoption. The paper examines the perceptions of 332 South African managers within the South African hotel industry. A quantitative research design was used through a questionnaire to collect data from the managers. The research highlights the importance of changing the managers’ attitude for technology to be accepted.
Index Terms—Attitude, electronic commerce, information technology and adoption.
Nomsa Mndzebele is with the Faculty of Commerce, University of Swaziland, Kwaluseni, Swaziland (e-mail: nomsa@uniswa.sz).
Cite: Nomsa Mndzebele, "Attitudes of Hotel Managers Towards EC in South Africa," International Journal of Information and Education Technology vol. 3, no. 1, pp. 63-66, 2013.