Abstract—This paper presents the emotional responses among higher institution learners towards the production style of an educational video. The video design concepts for each production style were categorized into three sections, non-linear video with visual effects (interactive video mobile-learning), linear video with visual effects (green screen) and linear video with no visual effects (screencast). The Kansei Engineering approach was used to measure the learners’ emotion reaction on each of the production style. Through Kansei Engineering method, the outcomes presented variance of active and passive emotion reaction towards the production style, difference feelings responses caused by the video design, whereas at the end most learners agreed that the inclusion of interactivity and aesthetics in video design will increase their motivation to learn from the educational video.
Index Terms—Educational videos, video design, production style, Kansei engineering, affective value, mobile-learning.
Nur Faraha Bte Hj. Mohd. Naim and Ag. Asri Ag. Ibrahim are with the Faculty of Computing and Informatics, Universiti Malaysia Sabah, Jalan UMS, 88400 Kota Kinabalu, Malaysia (e-mail: faraha.naim@ums.edu.my, awgasri@ums.edu.my).
Cite:Nur Faraha Bte Hj. Mohd. Naim, and Ag. Asri Ag. Ibrahim, "The Study of Affective Value in Educational Video Production Style Using Kansei Engineering Method," International Journal of Information and Education Technology vol. 10, no. 8, pp. 573-578, 2020.
Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).