Abstract—In the ubiquitous cyber communication society,
vernacular creators participate a creative community on social
media and use collaborative methods of production that are
different from traditional industrial modes. This study
investigates advanced media information literacy (MIL)
competency for collaborative creation. A well-known case was
examined, and the analysis provides a deeper understanding of
interrelated factors in mixed media creation. We also extracted
disruptive technologies that blur the borders between
vernacular and professional production in quality. The results
show that creators have more fun in making work themselves
than in making profit. Users also show benevolence and make
contributions to expand the community. There is importance in
understanding entrepreneurship and the community in which
creators cooperate with industries. We conclude that social
capital resides in the connection of users. The competency of
socialized creation as an advanced MIL competency is also
discussed in the context of four pillars of items: socialized
creation, collaborative creativity, critical eye, and building
affordance.
Index Terms—Collaborative creativity, creator’s
competencies, digital entrepreneurship, media information
literacy, produsage.
M. Yoshida is with the Faculty of Education, Chiba University, 1-33 Yayoi,
Chiba, 263-8522 Japan (e-mail: yoshida-m@faculty.chiba-u.jp).
J. Iijima is with the Graduate School of Social Sciences and Humanities,
Chiba University, 1-33 Yayoi, Chiba, 263-8522 Japan (e-mail:
afca8964@chiba-u.jp).
Cite: Masami Yoshida and Jun Iijima, "Media Information Literacy to Produce Collaborative Social Capital," International Journal of Information and Education Technology vol. 9, no. 12, pp. 868-873, 2019.
Copyright © 2019 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).