Abstract—This paper explores how the changing education
technology and learning environment in the digital era are
transforming the traditional teaching and learning experience.
Based on TPACK model, a combination of technological,
pedagogical and content knowledge strategy is adopted.
Different course delivery platforms were introduced and their
advantages and disadvantages were discussed. Examples of
courses developed and delivered through website builders and
blogs are showcased on how web-based course delivery
approach can enhance teaching and learning experience in
media and journalism courses.
Index Terms—TPACK, course delivery, websites, blogs,
education technology.
The authors are with United Arab Emirates University/Mass
Communication Department, Al Ain, UAE (e-mail:
Shujun.jiang@uaeu.ac.ae, alirafeeq@uaeu.ac.ae).
Cite: Shujun Jiang and Ali Rafeeq, "Web-Based Course Delivery Approach in Teaching Mass Communication Courses," International Journal of Information and Education Technology vol. 8, no. 6, pp. 418-421, 2018.